---
title: "Going Headless: Is It Relevant?"
description: "Headless commerce: A popular & growing concept in the B2B and D2C e-commerce landscape. viax.io CEO, Larry Ramponi, writes why headless commerce should not be ignored."
image: https://blog.viax.io/hubfs/iStock-923719068.jpg
---

[![Viax](https://blog.viax.io/hubfs/Viax_May_2020/Images/viax-logo.svg "Viax")](https://viax.io/)

- [viax Solutions](https://viax.io/viax-solutions/)
- [Pricing](https://viax.io/pricing/)
- News & Resources
  
  
  
    - [About viax](https://viax.io/about-viax/)
    - [In the News](https://viax.io/category/news/)
    - [viax Blog](https://blog.viax.io/blog/)
- [REQUEST A DEMO](https://viax.io/request-a-demo/)

[User Experience](https://blog.viax.io/blog/tag/user-experience), [Expertise](https://blog.viax.io/blog/tag/expertise), [B2B](https://blog.viax.io/blog/tag/b2b), [Fully Exposed API](https://blog.viax.io/blog/tag/fully-exposed-api), [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce), [Simplicity and Power](https://blog.viax.io/blog/tag/simplicity-and-power), [Zero Downtime](https://blog.viax.io/blog/tag/zero-downtime), [Proven Expertise](https://blog.viax.io/blog/tag/proven-expertise), [Headless OMS](https://blog.viax.io/blog/tag/headless-oms), [D2C](https://blog.viax.io/blog/tag/d2c), [Gartner Research](https://blog.viax.io/blog/tag/gartner-research), [Headless Order Management System](https://blog.viax.io/blog/tag/headless-order-management-system), [viax Blog](https://blog.viax.io/blog/tag/viax-blog)

# Going Headless: Is It Relevant?

![Larry Ramponi](https://blog.viax.io/hubfs/lramponi.jpg)

by Larry Ramponi October 13, 2020

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Going Headless: Is It Relevant?</span>](https://blog.viax.io/hubfs/iStock-923719068.jpg)

You know that feeling when you’re reading someone’s words that resonate so well with you that you find yourself shaking your head decisively through the entire piece?

I’ve also been known to affirm an author or two out loud, even if I’m the only one in the room.

I felt that way reading Drew Lau’s recent article [Leveraging the Benefits of Headless Commerce to Stay Relevant.](https://www.retailcustomerexperience.com/blogs/leveraging-the-benefits-of-headless-commerce-to-stay-relevant/)

![iStock-1127293327](https://blog.viax.io/hs-fs/hubfs/iStock-1127293327.jpg?width=300&name=iStock-1127293327.jpg)In this, the author describes the characteristics of businesses adopting the iterative Agile approach to development and [headless commerce](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management)— technologies we’re quite familiar with at viax.io. As he points out, these technologies aren’t just about what the technology, tools or processes can *do* for the enterprise commerce function of your business, but also says volumes about the culture of your business, and what these technologies enable for your teams.

**In a nutshell, these technologies help your business stay relevant. **

A few highlights of that article: 

- The goal of Agile is to value individuals and interactions over processes and tools, customer collaboration over contracts, and responding to change over a strict plan. Agile is meant to satisfy the customer early, welcome change, encourage developers and business to work together frequently, and empower self-organized teams.

- Headless is similar in that it's a cultural and organization preference that puts power in the hands of smaller, empowered teams to focus on the customer by shipping more often, readjusting more frequently, and collaborating more extensively by having clearer separation of responsibilities between experiences and capabilities. An Agile mentality is a game changer in staying relevant to shoppers, and headless is a continuation of that mentality that allows teams to adjust their approach and areas of responsibilities.

- [Headless](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management) commerce reduces the dependency of experiences on back-end systems, letting teams closer to the consumer iterate and experiment much faster on the front-end, collecting more data and emphasizing more with the end user.

- ![iStock-923719068](https://blog.viax.io/hs-fs/hubfs/iStock-923719068.jpg?width=400&name=iStock-923719068.jpg)This modular, best-of-breed approach allows you to not only mix and match the front-end with any back-end, but also any relevant services that best serve your users.

- Headless commerce drives the ability to iterate, ideate and experiment much quicker by giving teams more options in exploring what are the right problems to solve and ideas to explore.

- Relevance is ultimately all about staying in the sphere of awareness of consumers, and there's no better starting point than moving to a headless commerce foundation.

Are you shaking your head, too?

As we’ve described on a former blog, viax’s holistic commerce cloud uses a headless platform and Agile approach, which provides clients a [discovery-driven approach to digital transformation](https://blog.viax.io/blog/powering-the-future-of-digital-transformation) and an efficient and cost-effective path to market.

![lramponi](https://blog.viax.io/hs-fs/hubfs/lramponi.jpg?width=100&name=lramponi.jpg)To learn more about these technologies and how to empower your teams to stay relevant with end users, feel free to [contact me](mailto:lramponi@viax.io).  Or schedule a call using my [calendar](https://meetings.hubspot.com/lramponi), I'd be happy to hear from you. 

 

Tags: [User Experience](https://blog.viax.io/blog/tag/user-experience) [Expertise](https://blog.viax.io/blog/tag/expertise) [B2B](https://blog.viax.io/blog/tag/b2b) [Fully Exposed API](https://blog.viax.io/blog/tag/fully-exposed-api) [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce) [Simplicity and Power](https://blog.viax.io/blog/tag/simplicity-and-power) [Zero Downtime](https://blog.viax.io/blog/tag/zero-downtime) [Proven Expertise](https://blog.viax.io/blog/tag/proven-expertise) [Headless OMS](https://blog.viax.io/blog/tag/headless-oms) [D2C](https://blog.viax.io/blog/tag/d2c) [Gartner Research](https://blog.viax.io/blog/tag/gartner-research) [Headless Order Management System](https://blog.viax.io/blog/tag/headless-order-management-system) [viax Blog](https://blog.viax.io/blog/tag/viax-blog)

### Subscribe To Our Blog

### Blog Tags

- [modular commerce (23)](https://blog.viax.io/blog/tag/modular-commerce)
- [Enterprise Commerce (22)](https://blog.viax.io/blog/tag/enterprise-commerce)
- [B2B (20)](https://blog.viax.io/blog/tag/b2b)
- [D2C (20)](https://blog.viax.io/blog/tag/d2c)
- [Headless Enterprise Commerce (20)](https://blog.viax.io/blog/tag/headless-enterprise-commerce)
- [ERP (19)](https://blog.viax.io/blog/tag/erp)
- [Digital Transformation (17)](https://blog.viax.io/blog/tag/digital-transformation)
- [Modular Architecture (17)](https://blog.viax.io/blog/tag/modular-architecture)
- [4.0 Technologies for Manufacturing (15)](https://blog.viax.io/blog/tag/4-0-technologies-for-manufacturing)
- [ecommerce For Manufacturing (15)](https://blog.viax.io/blog/tag/ecommerce-for-manufacturing)
- [Manufacturing (13)](https://blog.viax.io/blog/tag/manufacturing)
- [viax Blog (7)](https://blog.viax.io/blog/tag/viax-blog)
- [Cloud Platform (6)](https://blog.viax.io/blog/tag/cloud-platform)
- [Industry 4.0 (5)](https://blog.viax.io/blog/tag/industry-4-0)
- [Client-Server (3)](https://blog.viax.io/blog/tag/client-server)
- [Headless OMS (3)](https://blog.viax.io/blog/tag/headless-oms)
- [PaaS (3)](https://blog.viax.io/blog/tag/paas)
- [Proven Expertise (3)](https://blog.viax.io/blog/tag/proven-expertise)
- [Solutions (3)](https://blog.viax.io/blog/tag/solutions)
- [Efficiency (2)](https://blog.viax.io/blog/tag/efficiency)
- [Expertise (2)](https://blog.viax.io/blog/tag/expertise)
- [Fully Exposed API (2)](https://blog.viax.io/blog/tag/fully-exposed-api)
- [Gartner Research (2)](https://blog.viax.io/blog/tag/gartner-research)
- [Headless Order Management System (2)](https://blog.viax.io/blog/tag/headless-order-management-system)
- [OMS (2)](https://blog.viax.io/blog/tag/oms)
- [Reliability (2)](https://blog.viax.io/blog/tag/reliability)
- [Security (2)](https://blog.viax.io/blog/tag/security)
- [Simplicity and Power (2)](https://blog.viax.io/blog/tag/simplicity-and-power)
- [User Experience (2)](https://blog.viax.io/blog/tag/user-experience)
- [Zero Downtime (2)](https://blog.viax.io/blog/tag/zero-downtime)
- [4.0 Technologies (1)](https://blog.viax.io/blog/tag/4-0-technologies)
- [Agile Approach (1)](https://blog.viax.io/blog/tag/agile-approach)
- [Composable Business Products (1)](https://blog.viax.io/blog/tag/composable-business-products)
- [ERP Manufacturing (1)](https://blog.viax.io/blog/tag/erp-manufacturing)
- [McKinsey Manufacturing Report (1)](https://blog.viax.io/blog/tag/mckinsey-manufacturing-report)
- [Order Management Orchestration (1)](https://blog.viax.io/blog/tag/order-management-orchestration)
- [Quote to Cash (1)](https://blog.viax.io/blog/tag/quote-to-cash)
- [SAP (1)](https://blog.viax.io/blog/tag/sap)
- [no-code (1)](https://blog.viax.io/blog/tag/no-code)
- [viax History (1)](https://blog.viax.io/blog/tag/viax-history)

see all

### Popular Posts

[Headless OMS](https://blog.viax.io/blog/tag/headless-oms), [Digital Transformation](https://blog.viax.io/blog/tag/digital-transformation), [modular commerce](https://blog.viax.io/blog/tag/modular-commerce), [ERP](https://blog.viax.io/blog/tag/erp), [Modular Architecture](https://blog.viax.io/blog/tag/modular-architecture), [4.0 Technologies for Manufacturing](https://blog.viax.io/blog/tag/4-0-technologies-for-manufacturing), [ecommerce For Manufacturing](https://blog.viax.io/blog/tag/ecommerce-for-manufacturing), [Manufacturing](https://blog.viax.io/blog/tag/manufacturing), [Industry 4.0](https://blog.viax.io/blog/tag/industry-4-0), [Client-Server](https://blog.viax.io/blog/tag/client-server), [Order Management Orchestration](https://blog.viax.io/blog/tag/order-management-orchestration)

[Simplifying Order Management and Orchestration](https://blog.viax.io/blog/order-management-and-orchestration)

by Alex Podolsky

[![](https://blog.viax.io/hubfs/Workflow%20UI%20-%20main.png)](https://blog.viax.io/blog/order-management-and-orchestration)

[User Experience](https://blog.viax.io/blog/tag/user-experience), [Expertise](https://blog.viax.io/blog/tag/expertise), [B2B](https://blog.viax.io/blog/tag/b2b), [Fully Exposed API](https://blog.viax.io/blog/tag/fully-exposed-api), [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce), [Simplicity and Power](https://blog.viax.io/blog/tag/simplicity-and-power), [Zero Downtime](https://blog.viax.io/blog/tag/zero-downtime), [Proven Expertise](https://blog.viax.io/blog/tag/proven-expertise), [Headless OMS](https://blog.viax.io/blog/tag/headless-oms), [D2C](https://blog.viax.io/blog/tag/d2c), [Gartner Research](https://blog.viax.io/blog/tag/gartner-research), [Headless Order Management System](https://blog.viax.io/blog/tag/headless-order-management-system), [viax Blog](https://blog.viax.io/blog/tag/viax-blog)

[viax Helps Clients Develop Truly Headless Enterprise Commerce](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management)

by Larry Ramponi

[![](https://blog.viax.io/hubfs/responsive-designs-790x520.png)](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management)

###### [Previous Post In Celebration of Manufacturing Day: A Nod to the Future](https://blog.viax.io/blog/in-celebration-of-manufacturing-day-a-nod-to-the-future)

###### [Next Post Quote-to-Cash Journey — Does it Have to Be Complex?](https://blog.viax.io/blog/quote-to-cash-journey-does-it-have-to-be-complex)

## You may also like

[![Feature Image](https://blog.viax.io/hubfs/Workflow%20UI%20-%20main.png)](https://blog.viax.io/blog/order-management-and-orchestration)

March 25, 2021

##### [Simplifying Order Management and Orchestration](https://blog.viax.io/blog/order-management-and-orchestration)

by Alex Podolsky

[![Feature Image](https://blog.viax.io/hubfs/iStock-1175477564.jpg)](https://blog.viax.io/blog/the-future-of-composable-business-products-is-already-here)

November 18, 2020

##### [The Future of Composable Business Products Is Already Here](https://blog.viax.io/blog/the-future-of-composable-business-products-is-already-here)

by Andrew Martin

[![Feature Image](https://blog.viax.io/hubfs/iStock-1204900547.jpg)](https://blog.viax.io/blog/product-information-management-why-is-pim-important-for-b2b-e-commerce)

November 11, 2020

##### [Product Information Management: Why is PIM important for B2B E-commerce?](https://blog.viax.io/blog/product-information-management-why-is-pim-important-for-b2b-e-commerce)

by Michael Josephson

- viax Solutions
  
  
  
    - [B2B & D2C Commerce](https://viax.io/viax-solutions/#b2b-d2c)
    - [Order Management](https://viax.io/viax-solutions/#order-management)
    - [Product Configurator](https://viax.io/viax-solutions/#product-configurator)
    - [Customer Collaboration](https://viax.io/viax-solutions/#customer-collaboration)
    - [Advanced Pricing](https://viax.io/viax-solutions/#advanced-pricing)
    - [Inventory & Availability](https://viax.io/viax-solutions/#inventory-availability)
    - [Product Management](https://viax.io/viax-solutions/#product-management)
    - [AI, ML & Analytics](https://viax.io/viax-solutions/#ai-ml-)
- News & Resources
  
  
  
    - [About viax](https://viax.io/about-viax/)
    - [Case Studies](https://viax.io/category/news/case-studies/)
    - [Become A Partner](https://viax.io/become-a-partner/)
    - [In the News](https://viax.io/category/news/)

### Follow us

- [professional-network-linkedin viax LinkedIn](https://www.linkedin.com/company/viax-io/)
- [social-media-twitter viax Twitter](https://twitter.com/viax_io)

### Contact viax

- [phone 1-201-430-5745](tel:1-201-430-5745)
- [envelope info@viax.io](mailto:info@viax.io)
- [house-chimney-2 330 Washington St, #520, Hoboken, NJ 07030](https://maps.google.com/?q=101%20Park%20Ave%20STE%201%20Hoboken,%20NJ%2007030)

[![Viax](https://blog.viax.io/hs-fs/hubfs/Viax_May_2020/Images/viax-small-logo.png?width=130&height=35&name=viax-small-logo.png "Viax")](https://viax.io/)

©2021 viax.io Content may not reproduced without expressed permission.