Headless commerce: It’s a popular and growing concept in the B2C marketplace whereby brands decouple their front-end commerce delivery from back-end content to provide consumers with more customer-centric experiences. Appealing to many, it’s been strikingly absent from the more complex B2B and D2C spaces. What’s more, the headless concept has narrowly focused on basic commerce tools, without fully integrating with other vital business systems.
viax changes all this.
Our team of experts knew global corporations were seeking headless options to deliver multifaceted experiences across their B2B and D2C markets, and we knew how to integrate them into broader enterprise solutions – from robust Ordering with Workflow and Lifecycle Management, CPQ, Billing and Subscription, to extensive PIM, Pricing, Inventory and ATP engines, AI/BI/ML, Security and Access Control, and CRM, among others.
Simply put, viax is pioneering headless enterprise commerce & OMS: Absolutely no one else is helping B2B and D2C clients develop truly headless experiences in this way.
Because our cloud subscriptions are all-inclusive and unmetered, clients get access to everything viax offers.
Fully Exposed APIs — Access To The Same APIs We Build Our Interfaces With
At viax, headless isn’t just a layer for a selective service or two in our technology stack — it’s the core to our entire ecosystem; an entire frame of mind, if you’ll pardon the pun. The crux of our headless approach is our API-driven architecture, not a hybrid platform or stack that requires clients to use specified templates or tools, or exposing an API here or there. Fully exposed, rich APIs allow our clients to develop intuitive and consistent user experiences in the technologies of their choice with unmetered usage on our APIs. For those desiring to extend our APIs to add custom attributes or build their own APIs, this is achieved instantly, in a single process, with no downtime. We also provide our library of JavaScript components, which aid in rapid development and prototyping.
Back-end Power — Our Modules Provide An Intuitive and Consistent User Experience
Front-end exposure to our APIs isn’t viax’s only differentiator. After all, APIs are only as powerful as what they are connected to on the back-end. Our true breadth is in the power and heavy lifting of the modules and microservices of our cloud, and where our experience in the B2B and D2C markets really shine.
Clients need only bring their front-end experiences; viax handles all of the business logic and analytics for them through the cloud. All of the heavy lifting and business logic provided by viax modules allows clients to concentrate on assuring an optimal and consistent user experience across alldevices.
Simplifying Clients’ Enterprise Commerce With Technology
Along with viax’s robust modules, what clients equally appreciate is the ease in which their systems integrate with the viax platform. We were headless from the start. We designed our architecture in an intentional, well-thought-out manner that allows our clients to build their own front end with the same API that we build our interfaces with.
As some might say, with great power comes great... simplicity.
Is Headless Commerce Right for My Business?
Unmistakably, a headless approach offers clients greater flexibility, agility, innovation and customization over monolithic commerce platforms because front-end delivery and back-end business logic are not tied to a single system.
But there are other, significant, advantages to using viax to decouple the back-end from the front-end, as well. One important one is reliability. The front-end runs seamlessly with uninterrupted service since viax deployments are done with zero downtime.
Final food for thought: Just how relevant is the headless architecture to the future of enterprise commerce? Consider these insights from Gartner, the industry’s leading global research and advisory firm:
- Headless has grown from a buzzword to a necessary layer in modern technology stacks. Headless is necessary to support various touchpoints of the customer journey. Hybrid headless CaaS aims to address the rising demands for more agility.*
- The headless, or API-oriented, architecture approach is a different model from traditional enterprise application implementation. It requires a different architectural approach, additional skills, new tools and some different thinking from the traditional approach used by digital application teams.*
- API-based commerce can be more complex to implement than full-stack platforms, as there are more moving parts. But the resulting platform can prove a differentiator for organizations as it offers agility and flexibility for subsequent developments and changes. This helps embed commerce capabilities into the wider technology and business ecosystem supporting the organization’s digital business ambition.**
Interested in learning more about headless enterprise commerce? Contact me today; let’s get something scheduled.
Note: References to Gartner research derived from: What’s Hot in Digital Commerce (September 20, 2019)* and Hybrid Headless Content as a Service Is the Future of Digital Experiences (October 21, 2019)**.
