---
title: "Product Information Management: Why is PIM important for B2B E-commerce?"
description: Michael Josephson of viax.io, explains why Product Information Management is important for B2B & D2C. PIM is essential in providing accurate information & product data management.
image: https://blog.viax.io/hubfs/iStock-1204900547.jpg
---

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# Product Information Management: Why is PIM important for B2B E-commerce?

![Michael Josephson](https://blog.viax.io/hubfs/Screen%20Shot%202020-08-11%20at%2011.20.25%20AM.png)

by Michael Josephson November 11, 2020

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Product Information Management: Why is PIM important for B2B E-commerce?</span>](https://blog.viax.io/hubfs/iStock-1204900547.jpg)

![iStock-1038177658](https://blog.viax.io/hs-fs/hubfs/iStock-1038177658.jpg?width=300&name=iStock-1038177658.jpg)PIM Software can help you sort massive amounts of data and information about your business’ products and customers online, especially if you sell products through several channels. With all of this data being stored within one organized program and location, your product and customer information remains uniform across all channels. PIM can thus be an excellent way to deliver more accurate information to your clients and increasing overall product data management. 

“Customers expect accurate and detailed product information across all points of sale. If this expectation is not met, potential buyers will most likely churn and pick a competitor over you.”

![iStock-1220593242](https://blog.viax.io/hs-fs/hubfs/iStock-1220593242.jpg?width=300&name=iStock-1220593242.jpg)Implementing a reliable Product Information Management (PIM) solution can help you gain great competitive advantage by forming positive customer relationships. viax’s PIM software can simplify the process of organizing your product information into an easily accessible format. The simple catalog synchronization system allows you to view all products across multiple catalogs. Our scalable data model can optimize revenue through intelligent, effective merchandising strategies and integrate seamlessly into the customer experience. Because viax delivers innovative cloud solutions that are constantly evolving, adopting our robust PIM software will help you stay up to date with rapidly changing consumer habits while also driving up sales and team productivity.

It’s time to stop feeling overwhelmed by the amount of data standing in the way of your business’ progress. Let’s work together to organize that data into a form that’s not only manageable but also user-friendly. Whether you are focused on adopting merchandising strategies, managing a large inventory or achieving greater sales, viax’s customizable PIM tool will cater to your specific needs and help you smoothly navigate the world of ever changing enterprise commerce.

Interested in learning more? We love finding new challenges that need progressive solutions. [Reach out](mailto:info@viax.io) today and we’ll help you prepare for tomorrow. 

Tags: [B2B](https://blog.viax.io/blog/tag/b2b) [Enterprise Commerce](https://blog.viax.io/blog/tag/enterprise-commerce) [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce) [D2C](https://blog.viax.io/blog/tag/d2c) [Digital Transformation](https://blog.viax.io/blog/tag/digital-transformation) [modular commerce](https://blog.viax.io/blog/tag/modular-commerce) [ERP](https://blog.viax.io/blog/tag/erp) [Modular Architecture](https://blog.viax.io/blog/tag/modular-architecture) [4.0 Technologies for Manufacturing](https://blog.viax.io/blog/tag/4-0-technologies-for-manufacturing) [ecommerce For Manufacturing](https://blog.viax.io/blog/tag/ecommerce-for-manufacturing) [Manufacturing](https://blog.viax.io/blog/tag/manufacturing) [Industry 4.0](https://blog.viax.io/blog/tag/industry-4-0)

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