---
title: "The Future Composable Commerce: A Recommended Read"
description: viax.io's CEO Larry Ramponi, recommends Gartner's research about the emergence & value of composable commerce & what it means for monolithic digital commerce options of the past.
image: https://blog.viax.io/hubfs/Screen%20Shot%202020-07-23%20at%2010.38.28%20AM.png
---

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[B2B](https://blog.viax.io/blog/tag/b2b), [Enterprise Commerce](https://blog.viax.io/blog/tag/enterprise-commerce), [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce), [D2C](https://blog.viax.io/blog/tag/d2c), [Cloud Platform](https://blog.viax.io/blog/tag/cloud-platform), [modular commerce](https://blog.viax.io/blog/tag/modular-commerce)

# The Future Composable Commerce: A Recommended Read

![Larry Ramponi](https://blog.viax.io/hubfs/lramponi.jpg)

by Larry Ramponi July 23, 2020

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >The Future Composable Commerce: A Recommended Read</span>](https://blog.viax.io/hubfs/Screen%20Shot%202020-07-23%20at%2010.38.28%20AM.png)

Scanning through LinkedIn the other day, I came across [Mike Lowndes’ compelling post](https://www.linkedin.com/posts/mikelowndes_composable-commerce-must-be-adopted-for-the-activity-6679655101239488512-yr_S/) about his recent research at [Gartner](https://www.gartner.com/en) on the emergence and value of composable commerce. In his brief summary, Mike and his co-author, [Sandy Shen](https://www.linkedin.com/in/sandy-shen-7a9469/), urge application leaders to prepare for a composable approach using packaged business capabilities (PCBs) to move toward future-proof digital commerce experiences. Quite simply: it’s the way of the future. The full research report, available to Gartner subscribers, makes excellent points; namely:

***![Screen Shot 2020-07-23 at 10.38.28 AM](https://blog.viax.io/hs-fs/hubfs/Screen%20Shot%202020-07-23%20at%2010.38.28%20AM.png?width=325&name=Screen%20Shot%202020-07-23%20at%2010.38.28%20AM.png)“We are already seeing a shift away from monolithic digital commerce application solutions toward modular platforms built from several discrete capabilities. This shift was fundamentally hindered by the full-stack approach. The decoupled nature of modern front ends has become an enabler for the acceleration of a composable application approach — as back-end capabilities can be developed and even launched independently of the front end. Organizations are embracing this approach to increase agility and flexibility, and so are vendors.”***

I couldn’t agree more. His research continues with a description of cloud-native modular architecture that provides an incremental transition to modular capabilities and resulting "strangling" of the monolith. It's like I was reading our founding principals for [viax.io.](http://viax.io)

This post, and the full report, shares with others what the researchers and the viax team have concluded—that the future of applications centers around an API-centric, composable approach, and PCBs, such as the one viax engineered. We intentionally set out to change things, to enable clients to completely customize the API at runtime, with zero downtime.

Kudos for this insightful research. If you haven’t checked it out, you’ll want to do so

Tags: [B2B](https://blog.viax.io/blog/tag/b2b) [Enterprise Commerce](https://blog.viax.io/blog/tag/enterprise-commerce) [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce) [D2C](https://blog.viax.io/blog/tag/d2c) [Cloud Platform](https://blog.viax.io/blog/tag/cloud-platform) [modular commerce](https://blog.viax.io/blog/tag/modular-commerce)

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[Simplifying Order Management and Orchestration](https://blog.viax.io/blog/order-management-and-orchestration)

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[User Experience](https://blog.viax.io/blog/tag/user-experience), [Expertise](https://blog.viax.io/blog/tag/expertise), [B2B](https://blog.viax.io/blog/tag/b2b), [Fully Exposed API](https://blog.viax.io/blog/tag/fully-exposed-api), [Headless Enterprise Commerce](https://blog.viax.io/blog/tag/headless-enterprise-commerce), [Simplicity and Power](https://blog.viax.io/blog/tag/simplicity-and-power), [Zero Downtime](https://blog.viax.io/blog/tag/zero-downtime), [Proven Expertise](https://blog.viax.io/blog/tag/proven-expertise), [Headless OMS](https://blog.viax.io/blog/tag/headless-oms), [D2C](https://blog.viax.io/blog/tag/d2c), [Gartner Research](https://blog.viax.io/blog/tag/gartner-research), [Headless Order Management System](https://blog.viax.io/blog/tag/headless-order-management-system), [viax Blog](https://blog.viax.io/blog/tag/viax-blog)

[viax Helps Clients Develop Truly Headless Enterprise Commerce](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management)

by Larry Ramponi

[![](https://blog.viax.io/hubfs/responsive-designs-790x520.png)](https://blog.viax.io/blog/viax-helps-clients-develop-truly-headless-enterprise-commerce-order-management)

###### [Previous Post Got Questions? We’ve Got Answers: What Prospective Clients Want to Know](https://blog.viax.io/blog/got-questions-weve-got-answers-what-prospective-clients-want-to-know)

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