Product Information Management: Why is PIM important for B2B E-commerce?
PIM Software can help you sort massive amounts of data and information about your business’ products and customers online, especially if you sell products through several channels. With all of this data being stored within one organized program and location, your product and customer information remains uniform across all channels. PIM can thus be an excellent way to deliver more accurate information to your clients and increasing overall product data management.
“Customers expect accurate and detailed product information across all points of sale. If this expectation is not met, potential buyers will most likely churn and pick a competitor over you.”