The ABCs of Enterprise Commerce: These 5 Acronyms Can Help Guide Your Selection Process
Let’s face it: the tech world is full of acronyms and complex jargon that often alienate IT staff from the rest of a corporation’s core business functions. Unfortunately, this can leave key influencers out of critical conversations around selection criteria for enterprise commerce decisions.
We’ve unpacked five acronym categories that can do just the opposite: provide a brief overview of factors your team should consider when evaluating potential enterprise commerce partners and platforms.
1. B2B, D2C, B2C:
Given your business model, what enterprise commerce platform works best for you?
What kinds of customers will your enterprise commerce platform need to serve? Are you a B2B/D2C business seeking to manage account data to track long-term customer relationships for each sale, or do you serve consumers (B2C) and are primarily focused on the speed of orders and transactional data between buyer and seller?
Your platform should be designed to serve your business model type, and not retroactively pieced into fitting your company’s primary needs.
2. CPQ, OMS (etc!):
What enterprise business functions do you need your platform to support?
Of course, in addition to serving your commerce function, an enterprise commerce platform must also provide solutions for your entire, well, enterprise.
Here’s where the acronyms can really take off, but knowing the value behind them can really bring a team together.
Does your company need a better way to let customers customize their products and see real-time pricing as they go? Look for an advanced CPQ or Configure Price Quote function.
Frustrated by cookie-cutter ordering processes with no flexibility or prioritization rules among customers or regions? Compare OMS or Order Management Systems.
Sales teams can be especially helpful by providing valuable feedback to IT departments, including personal insight, broader questions and even pain points they hear from their customers.
In fact, our vast experience overcoming these pain points across large companies actually led to the creation of viax.io itself. It was this commitment to find a better way to serve clients and become an agent of change that we developed building block modules that integrate natively with each other and seamlessly with other systems to reimagine enterprise commerce.