---
title: Sustainable and Profitable Growth in a Soft Market — viax.io - The Manufacturers Solutions Cloud.
description: 2023 is predicted to be a challenging year for many B2B companies. Reduced budgets and paused digital initiatives to grow their customer base have made stunted overall growth. So how can you remedy this? Read on to learn how.
image: https://blog.viax.io/hubfs/Imported_Blog_Media/iStock-464933057.jpg
---

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# Sustainable and Profitable Growth in a Soft Market

Feb 02

Written By [Danya Hejazeh](https://blog.viax.io/resourcesindustrynews/author/danya-hejazeh)

When it comes to digital transformation many B2Bs worry about the costs and complexities associated with re-platforming. But the truth is, [you don’t have to re-platform](https://www.viax.io/blog/vt5msvi8j73fw5c0xcauh38mi4u22z) your entire ecommerce infrastructure in order to gain improved capabilities, ensure scalability and gain new customers. The answer lies in a modular and flexible architecture that allows you to incrementally add on new capabilities without having to invest in an entire overhaul of your current system. 

B2B companies are actively searching for solutions that can help them reach their goals. By augmenting their existing platform with modular additions rather than replacing it entirely, companies are experiencing greater success and cost savings.

## [Out of Chaos: viax’s Story](https://blog.viax.io/resourcesindustrynews/out-of-chaos-viaxs-story)

## [Faster Time-To-Market & Lower Cost of Ownership for Wiley Publishing](https://blog.viax.io/resourcesindustrynews/23kvkznmec700c3u9kjduvb5kqgff5-hzhz6)

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