Navigating B2B Growth: Insights from McKinsey's "The Multiplier Effect"

In the dynamic realm of B2B commerce, achieving growth isn't merely a goal; it's the cornerstone of success and resilience. The digital age has ushered in a new era of possibilities, where innovative strategies are reshaping the B2B landscape. McKinsey published a report this past spring, titled "The Multiplier Effect: How B2B Winners Grow," — a comprehensive roadmap to understand and harness the critical factors that distinguish market leaders from the rest. At, we appreciate and agree with the insights shared in this report, and we're committed to helping our clients not only grasp these insights, but also implement them effectively to drive growth.


The Urgency of B2B Growth

In today's highly competitive B2B marketplace, growth is no longer optional; it's an imperative. McKinsey's report underscores this urgency, emphasizing that sustainable growth isn't confined to a single strategy or department; it must be integrated throughout the organization. B2B winners understand that continuous growth isn't a linear path; it's a holistic journey that permeates every facet of their operations.

Data: The Catalyst for Informed Decisions

A central theme highlighted by McKinsey is the pivotal role of data. Successful B2B growth champions harness data-driven insights to make informed decisions. Data isn't just a valuable asset; it's the compass guiding businesses toward their growth destinations.

viax’s platform isn't just a marketplace; it's a data-rich ecosystem that empowers businesses with actionable insights. By leveraging advanced analytics, artificial intelligence, and machine learning tools, we help our clients unlock the latent potential within their data. This enables them to make smarter decisions, optimize their operations, and, ultimately, drive growth with a level of precision and agility that was once unimaginable.

The Power of Customer-Centricity

In an era of ever-evolving customer expectations, McKinsey's report emphasizes the critical importance of customer-centric strategies. B2B businesses that prioritize delivering exceptional customer experiences are the ones that secure customer loyalty and advocacy.


We wholeheartedly embrace this principle which is why viax is designed with the customer at its core. We recognize that the B2B customer journey is complex and multifaceted, and the need to  simplify and enhance it. Through personalized experiences, streamlined processes, and transparency, we empower businesses to forge deeper connections with their customers. By enhancing customer loyalty and satisfaction, businesses create the foundation needed for sustained growth.

Innovation as the Engine of Growth

McKinsey says that innovation isn't just an option; it's a driving force behind B2B growth. Successful businesses continuously innovate, whether it's in their products, services, or operational processes.

Innovation is not just a buzzword; it's part of viax’s DNA. Our One-Order approach, inspired and refined by insights like those in McKinsey's report, is a testament to our commitment to innovation. It's not merely about streamlining operations; it's about reimagining them entirely. We've engineered a platform that leverages modern architecture, harnesses the power of AI and data analytics, and fosters innovation across the B2B landscape. Our goal is to provide businesses with the transformative tools they need for a seamless end-to-end business process.

A Partnership for Exponential Growth

viax isn’t just a platform; we provide a strategic partnership on your journey toward digital transformation and business growth. With data-driven decision-making, customer-centric strategies, and a culture of relentless innovation, our clients will become the B2B winners of tomorrow. 

Get in touch today to learn more about what viax can do for your business.

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