If you’re in the manufacturing sector and have noticed customers expecting more from your ecommerce site, you’re in good company. It’s no surprise, with the pandemic highlighting the importance but also the challenges of this critical channel as a key strategy to drive revenue and supplement the internal sales team.
Even before the pandemic, last year’s total ecommerce sales produced by U.S. manufacturers increased by almost 21% to $430 billion, according to data and analysis in the 2020 B2B Manufacturing Report, a new research report released from Digital Commerce 360 B2B. Perhaps even more significant, this growth rate is nearly 20 times faster than the growth in total U.S. manufacturing sales, according to this article that highlights key findings.
Just what are buyers looking for from their manufacturing partners? In a nutshell:
More self-service ecommerce tools
Better personalized purchasing experiences
Improved access to expanded online inventories
Multiple ways to buy online
Greater pricing transparency
It’s an ambitious list but achievable and necessary in today’s competitive ecommerce marketplace. In fact, these are just the types of needs the viax team is working with clients to achieve every day, and why we came together to bring our years of experience and expertise to engineer a smarter client experience from the inside out through our holistic cloud solution, with manufacturers specifically in mind.