B2B E-commerce is Growing: Will your Platform Grow with it?
Written By Andrew Martin
While most traditional distribution channels were shuttered in early phases of the pandemic, digital commerce was thriving. And it wasn’t just consumers ordering online: 51% of all companies now purchase at least 50% of their goods and services online, according to a July/August Digital Commerce 360 B2B buyer’s survey shared in this report.
The survey, conducted of 85 purchasing executives, indicates that about 40% of all businesses now make at least one digital purchase weekly or multiple times each week. Younger purchasing managers, who prefer making purchases online vs. offline, are reportedly driving this trend.